Your main responsibilities will include:

• Conduct thorough keyword research and competitor analysis to identify opportunities for website optimization;
• Develop and implement effective SEO strategies, including on-page and off-page optimization techniques;
• Conduct and elaborate content strategies (for websites, blogs, landing pages) optimized for search engines;
• Develop sitemap and/or plan website information architecture;
• Perform technical audits to identify and resolve website issues that may impact search engine rankings;
• Perform website optimization Strategies;
• Monitor and analyze website performance metrics using GA4 and other SEO tools;
• Stay up-to-date with industry trends, algorithm updates, and SEO best practices to ensure continuous optimization;
• Collaborate with content creators, web developers, and marketing teams to implement SEO recommendations;
• Track, report, and present key SEO performance indicators to stakeholders on a regular basis;
• Provide training and guidance to junior SEO team members if needed.